How much does it actually cost to reach 2,500 Belconnen homes?
A side-by-side look at the real cost of reaching 2,500 Belconnen households - direct mail, newspaper ads, Google, Facebook, and the local postcard model that costs less than a tank of fuel.
The Breakdown
Capital Connection postcard$150
Shared community card, 100% industry exclusivity, professional design + print + Belconnen delivery
Facebook / Instagram ads$300–$600/mo
Clicks to your page, no physical presence, needs constant management (5km Belconnen radius)
Solo direct mail$1,200–$1,800
Your flyer, your design, your cost - no design support, no local targeting (Australia Post unaddressed)
Why Belconnen businesses are switching back to print
It's designed to be kept - not a flyer
A community calendar, local emergency contacts, neighbourhood discount codes. The card lives on the fridge.
Industry exclusivity
Only one plumber, one hairdresser, one café. Your competitors don't get on the same card.
Permanent presence
Print is permanent. A postcard on a fridge is seen 20+ times. A Facebook ad is seen for 1.4 seconds.
